I have a daughter. She has gorgeous chocolate coloured skin. The skin that would remind you of that creamy chocolate with an extra dose of cocoa waiting to be gobbled up. Her skin is smooth, its really soft and makes me want to bite her with love!
But unfortunately at the tender age of 5, you seem to have ensured that she starts feeling the pressure of ‘not being fair and white’ in India. I wrote about this six months ago. and my husband explained to her about how she is chocolatey and stuff.
Unfortunately, its not working anymore. I hate chocolate, I want vanilla says my brat thanks to the totally stupid advertisements you guys keep bombarding the media with. My daughter, herself watches very minimlistic TV but her friends watch I think. And then they compare her skin with theirs. They tell her that she is black and being black is horrible. She needs to be fair. Yes, at the age of FIVE! Do you realise how MUCH you are affecting a generation which will keep thinking that becoming fair gives you everything in life! from winning a beauty competition, to getting the right guy to get married to getting a job to everything.
My brat told me the other ‘Amma its so unfair that I am not fair’ If it wasn’t such a serious topic, I would have smugly felt great about her play of words. Unfortunately its not. Its such a serious topic that becoming fair has become like a goal for her. What do you want for your birthday? I asked her the other day, when we were causally talking stuff. I want to become fair Amma, she said. I couldnt believe it. She asked me if she could wear powder for her school party. Why da, it will dry up your skin right? because I will look fairer ma!!!
Dont tell me that she should stop talking to the girl who keeps feeding her such stuff. Yes, may be she should. May be I should talk to the girl’s mother or the daycare teachers. But honestly thats NOT the solution. The solution is you STOP manufacturing such lies. Yes, I can understand that you need to sell your products. Cant you just market them as great cold creams, or skin protection stuff. WHY this FAIRNESS CREAM? And honestly, it doesnt work. My mother in law, has been using Fair n lovely for years and years and her skin is as deliciously chocolate coloured as it was when I saw her first 7.5 years ago!!! And she says thats been her skin colour for years together!
Honestly you dont work. You are just creating a marketing gimmick which is making life miserable for wheatish coloured people. You are creating a generation of children who will judge each other by their skin colour just like racists!
I request you, plead to you and just really tell you, stop this false advertising. My innocent 5 year old has started growing up with a complex that is not even worth a pinch of salt!
Just so disillusioned with the world right now
ETA: Ugich Konitari wrote a wonderful post on her blog in response to this one. Please do check. She does more justice to the topic than me 🙂 Thanks so much for doing this Ugich Konitari!