The other day I was watching some TV..which in itself is a rarity…RD and R had gone out to buy something, when I got some time..so apart from ‘thinking’ I also do TV watching 🙂
Anyways, as I was surfing channels, I saw this ad about some intimate washing…I didnt understand it..the lady is sad, then she goes and has a bath, then there is some animation with some private parts of the a woman being shown and then she puts some keys in her shorts..in short, I didnt get the ad…I thought may be its a new way of keeping your private parts hygienic or something like that
until I read this and realised what the ad was actually about!
I am shocked! to the core!
How much more idiotic can we get? I mean, white vaginas! no seriously?? I am really shocked!!
What all white do we want…
It started with fair and lovely asking you to use it for white face skin, which got extended to white necks, and then I saw some ad giving you white arms and legs and then some deodorant making your underarms fair and now this!!!
I mean what nonsense is this?
How far will our craze for fairness take us?? Do we even know what goes into these products, how pathetically synthetic and chemically convoluted these concoctions are??
and what upsets me more is the way stars endorse this product. Somebody like a Katrina Kaif or a Virat Kohli or a Shahid Kapoor has so much influence on the youth. At the age of 30, I know how to take endorsements with a pinch of salt, but younger kids and teenagers surely look upon these people to the level of hero worshipping. I am no one to question anyone on what they do, but then I just hope that the actors/cricketers do realise that they have great influential power.
I am totally appalled at the ads…
Look at it this way…in order to make a product, it obviously needs years of research, hours put in for finding the right ingredients and correct formulations, testing it on animate and inanimate, millions of rupees/dollars/pounds being spent on the program etc etc
and to get what??
A Vagina fairness cream!!!
I cant believe it!! I am still not able to understand the logic of spending so much time, effort, money, hard work on this
I mean, if the same thing was utilised in trying to find out some cure for cervical cancer or stopping the pains during periods, its great…but fairness cream!!!
I am upset. Honestly…upset.
The WSJ blog by Rupa Subramanya also links to two other articles.
Read what Deepanjana Pal writes here – I loved her take on the ad
and see the ad here
till when are we going to be a nation obessessed with fairness???
Read what Suranga-ji had to write about fairness…
When are we going to realise that fair isnt beautiful? what our skin colour has nothing to do with what we are as human beings…
my daughter’s darkness has nothing to do with me not drinking kesar laden milk during my pregnancy or me not using any chickpea flour and malai on her when she was few months old.
R is dark. thats the truth. There is nothing wrong with it. She is also a charming kid.
When I was in class 3 I asked my mother, Amma, why am I not as fair as you are? why am I dark?
My mother was heart broken when she heard her innocent 8 year old ask her such questions. She told me about this incident (I dont even recollect it!) when I had R and someone in the family commented about R being very dark.
She told me not to be upset if R asked me the same question. She told me that teach R that fairness is nothing but a colour. It doesnt affect what you are as a person.
I just hope and pray to God that my child never gets into the complex of the complexion. because what covers you is just the outer skin. What matters is what you have inside you!